Apr 16, 2020

Pac It Up: Enviro Pac & The Promise Of Compostable Packaging

Sustainability is an increasingly pressing issue across the globe. What began as a grassroots (if you’ll pardon the pun) initiative has now well and truly earned its place on the world stage. It’s an issue that’s prompting businesses around New Zealand - and the world - to start adopting new ways to lessen their impact on the environment. Plastic packaging is a major contributor to waste, often ending up in landfill, or our oceans and waterways. It’s one of the major reasons we’re such a major proponent (and, let’s be honest, fans) of the range of eco-friendly produce packaging we’re able to offer producers around the country. With the array of sustainable options in our packaging range - such as Enviro Pac, a fully compostable, sustainable food packaging solution - we’re able to offer Kiwis a choice, or at the very least some food for thought for the future. While the puns may be unintentional, your choice in packaging isn’t. Listening to producers over the years, they all tend to raise similar points. No, transitioning to Enviro Pac won’t impact the quality of your product No, it won’t affect the aesthetic of your branding. Yes, it will provide a sleek, sturdy, environmentally friendly alternative that makes the switch to a sustainable option easy while opening up new markets - and marketing potential - full of consumers hungry for a sustainable alternative.


It’s no secret we love innovative ideas at Jenkins, and Enviro Pac is worth getting excited about. Enviro Pac sustainable food packaging products all share a unique composition, which stems from the simple idea that when the materials come from nature, they can also return to nature. It’s simple, but effective. Made from renewable agri-fibre by-product waste streams and free from chemicals, composting Enviro Pac is easy. When consumers are finished with the produce, they simply throw the packaging in the compost and, within 90 days, Enviro Pac will be one with the soil. Rather than contributing to landfill, this means Enviro Pac is helping to create natural fertiliser that actually improves soil health. It’s a far cry from the plastic punnets that will be sitting in the soil for generations to come. It’s a win for landfill, and a win for gardens across the globe! While there are plenty of products out there that claim to be ‘natural’ and ‘biodegradable’, these words get thrown around a lot. It’s rare to find a product that actually lives up to these expectations but we’re happy to say that Enviro Pac products make good on their promise of fully compostable packaging.


We understand that other factors do - and will - play their part in your choice of food packaging. Affordability is one, sustainability is another, but so too is how well the packaging is able to protect your produce as it makes its way from the packhouse to the shop floor. For a while now sustainable packaging has carried the stigma that it isn’t durable enough. The idea that packaging can be biodegradable often means it’s thought of as weaker and less attractive than traditional packaging solutions. It’s only recently that these preconceived ideas have been challenged by producers as they transition to eco-friendly packaging, and find they don’t need to sacrifice quality or style. Enviro Pac has played a vital role here, protecting produce the same way plastic can with its high tensile strength and durability. Enviro Pac products have undergone rigorous testing to ensure they are FDA Certified and of a food-grade packaging standard. The products are resistant to both water and grease and come in a variety of shapes and sizes to suit a range of fresh produce. Being more sustainable no longer means you need to compromise on product quality.


We strongly believe that sustainable food packaging should be affordable, durable, and eye-catching. That’s why we’re happy to be able to offer a comprehensive range of packaging options designed to meet the needs of the fresh produce industry across this country we call home. It’s never been easier to make the move to sustainable packaging. We understand that there is no one-size-fits-all packaging solution, which is why we provide a personalised service every step of the way to ensure we reach the desired outcome. If moving to sustainable food packaging is something you’ve been considering, get in touch and we can talk with you about your options. Whether it’s Enviro Pac, or any one of our number of eco-friendly packaging products, it might just be the solution you’ve been looking for.

This post was written by

Ann Cameron

Ann is the Sales Manager for consumables. She gets a kick out of helping her customers implement the right packaging options for their products because it can make a real difference to their business.