Media Release - Quirky campaign puts spotlight on Jenkins’ dominance in sustainable fresh produce packaging
Launched last month, the ‘Join the Vegelution’ campaign might seem like a bunch of animated fruit and vegetables starring in a cute video, but the underlying messaging is anything but a joke… and it’s already gaining traction for one of Australasia’s leading packaging houses.
Jenkins Freshpac Systems, who market the Enviro Pac™ range, launched the ‘Join the Vegelution’ campaign and cleverly take a humorous look at a serious topic. General Manager Jamie Lunam explains. “We’re extremely proud of our status as industry leaders in innovative sustainable packaging, but to cut through the industry clutter and noise to get our message across we knew we needed to take an innovative approach. So why not let the veges do the talking for us? We figured, if they could, they’d be demanding better packaging options.”