Jun 30, 2018

Serious Solution and Zen

This may surprise you but fruit labelling is not the first thing packers think about when managing their produce programmes to market. When they do however, it can come as a shock the demands retailers and buyers can place on the packer. The fruit label itself can be challenging enough with retailer specific graphics and barcodes unique to each packhouse which Coles and Woolworths are making mandatory in Australian. Getting the fruit label needs sorted is one thing but product presentation appears to be attracting more attention either as a mandatory demand from the retailer to desired by the marketing, a point of difference. The European hard discounter Lidl appeared to go from unlabelled produce to the more premium face up or in tray label option overnight.

Whatever the label need Sinclair and Jenkins Freshpac are proud to bring a comprehensive range of labelling solutions to market in NZ. We welcome the latest Sinclair labelling innovation, the new Pattern Labeller or PL1. This is Sinclair’s newest tray labelling system and is the next generation of robust and intelligent multi pass labelling options. The easy to use touch screen allows simple pattern changes and auto frame height adjustment making this product a handy flexible option for packhouse labelling. Produce buyer demands only appear to be getting more complex, be it label presentation, label graphics, unique barcode or traceability needs. The good news is there are solutions out there and it’s our job to take the stress out of fruit labelling and light up your pathway to Zen.

This post was written by

Tom McLaughlin

Tom has always had an affinity for New Zealand’s primary industries and a passion for business, and is charged with delivering the Sinclair fruit labelling program at Jenkins.