Hawkes Bay apple packer and exporter Tollemache is the first NZ company to place Quick Reference (QR codes) on their fruit labels. Packhouse Operations Manager Hamish D’Ath is delighted with the result. “We couldn’t be happier with the results” reports Hamish. “We can now tell our story behind 100 years of apple growing and marketing our apples directly to our consumers. This is great for brand exposure plus has traceability benefits as well”. A full varietal range of Tollemache apples are marketed across the world so this is a wonderfully convenient way to connect directly with consumers.