Fresh News Articles
Australian supermarket giants Coles and Woolworths have recently confirmed their commitment to move all loose produce to be labelled with Databar. Databar or 2D codes have been around forever so why are they now hot property at retail?
Simple - checkout scanning accuracy and checkout speed. Retailers have figured out transactions can be processed much faster and more accurately at the till using Databar. The Databar removes the need to rely on the Checkout Operator to select the right produce image or type in the correct Price Look Up (PLU) code. This makes some sense when you consider the number of different produce varieties of on offer these days – for example there are over 30 different commercial apple varieties and most look the same. Recently a NZ supermarket was offering NZ Royal Gala selling for $1.49 per kilo, Jazz $3.49 and Envy $4.99 per kilo - same day, same supermarket. The Checkout Operator processing thousands of transactions would have struggled to accurately differentiate this produce as these apples all look the same, amazing how many Royal Gala apples were sold that day and surprisingly no Envy. Databar labels can also assist with a faster trace back of produce should there be a need for this. Databar labels, they’re ugly but functional. New Zealand retailers may move the same way as their Australia counterparts and if this does occur our team at Jenkins Freshpac is certainly ready and able to assist.